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About

I am a Marketing Communications professional who believes in the power of brand storytelling to drive awareness, build credibility, and engineer conversion.

Currently: Working with one of India's top-tier Venture Capital companies as their Marketing custodian.

Core Capability: Creation of an Integrated Marketing playbook [bedrock: brand + content] that marries product-thinking with brand-thinking, advances sales cycles, optimises lead funnels, fast-tracks product adoption, and builds a differentiated brand identity that will resonate with the most relevant audiences.

Other Capabilities: Creation of a hyper-focused and scalable content engine, optimising user journeys across the conversion funnel, Branding & Positioning, Product Marketing, Inbound & Content Marketing, Search Marketing, Social Media Marketing, PR & Influencer Marketing.

Previous Experience: Full-stack Marketing leader with Brand & Content Marketing experience on both the agency and advertiser side. Proven experience of having worked with early stage, challenger, and internet-first brands in ITES & SaaS / E-commerce / FMCG / Healthcare / Fitness & Wellness / Jewellery / Home Interiors / Retail / Real Estate / Non-Profit / Airline / Electronics & Consumer Goods.

Non-Marketing Capability: Closet writer. Have worked on three initial drafts (genre: fiction, young adult), all of which were well received by commissioning editors at a major publishing house.