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Vinay Rao

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Why NFT$ are the next big thing for content creators

I recently attended a session by Raghava KK (multi-disciplinary artist and storyteller) on why NFTs (non fungible tokens) are shaking up the art world. Key takeaways below. Raghava KK is one of the most clued-in artists re: the fully realized digital world of metaverses and digital avatars that we are

Why NFT$ are the next big thing for content creators
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Content Marketing Lessons from First Round & a16z

I listened to this excellent podcast by the two OGs of Content Marketing recently — Camille Ricketts (ex Head of Content at First Round; presently Head of Marketing at Notion) & Sonal Chokshi (Editor-in-Chief at a16z). Managed to condense the podcast into 10 actionable takeaways. Found #8 (distillation of all Content

Content Marketing Lessons from First Round & a16z
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The best book on brand messaging almost nobody knows of

For atleast two decades now, Hey Whipple, Squeeze This has been a go-to manual for everybody in Advertising – from fresh-eared newcomers to those who have been in the business for many years. The title comes from the unconventional Charmin Toilet Paper advertising campaign in the 70s, which revolved around an

The best book on brand messaging almost nobody knows of